Implementing Google Analytics
What steps did you need to take to implement Google Analytics into your site?
Firstly, I navigated to Google Analytics and set up an account with the universal analytics property. Once I did this, I downloaded the plugin MonsterInsights. The reason I did this as opposed to the Headers and Footers plugin, was so that I could access the data from my WordPress dashboard.
After I downloaded the MonsterInsights plugin, I activated it and got my MeasurementID from my Analytics dashboard. Once I had this ID, I pasted it in to the MonsterInsights Settings. After here, I navigated to the Reports section to ensure that the link had been successfully established.